Birdfish
Shopify · Eyewear · Meta + Google
Childe Eyewear
+247%
Revenue
+211%
Contribution margin
First 90 days.
The problem
Strong product, underpowered acquisition. Meta was doing the heavy lifting with no real structure, and Search was not capturing the visual intent eyewear buyers bring.
What we did
- Restructured Meta from the ground up
- Cleaned up the creative cadence
- Layered Search to capture buying intent
- Built the product feed for visual buyers
What changed
- +247% revenue in the first 90 days
- +211% contribution margin
- Profitable acquisition at scale
- A feed built the way eyewear actually sells
The on-ramp
Could we do this for you?
Send the basics. I'll send back a Loom walking through what I'd fix first. No pitch, no obligation.
Limited to 3 new brand partnerships per quarter.