Birdfish
Shopify · DTC · Meta + Google
Sunward Bound
+51%
Revenue
+33%
Contribution margin
First 90 days.
The problem
Women's surf accessories brand stuck at single-figure monthly revenue. Heavy on Meta but no margin discipline. AOV low. No profit visibility.
What we did
- Restructured Meta around margin-led bidding
- Built a clean Google account that captures intent
- Set up live profit tracking, contribution margin per channel
- Weekly creative cadence
What changed
- +51% revenue in the first 90 days
- +33% contribution margin
- Profitable scale across AU, US, CA, UK and EU
- Tracking clean, signal quality above benchmark
What's next
Expanding across EU.
The on-ramp
Could we do this for you?
Send the basics. I'll send back a Loom walking through what I'd fix first. No pitch, no obligation.
Limited to 3 new brand partnerships per quarter.