Profit Tracking · Birdfish Digital
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Profit Tracking

The number that decides what scales.

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Sunward Bound swimwear on Byron Bay beach

What we do

  • Full P&L view: revenue, COGS, ad spend, fees, returns
  • Contribution margin per channel, product, cohort
  • Break-even ROAS calculated against your real margin
  • Live profit dashboard, updated daily
How we work
01

Setup

Connect Shopify, ad platforms, accounting, returns.

02

Calibrate

Real COGS, fees, return rates, segment margins.

03

Live

Dashboard live, daily refresh, weekly review.

04

Strategy

Monthly profit review feeds the other three services.

What changes

  • Every channel decision referenced to real margin
  • Know exactly which products and SKUs are profitable
  • Scale plans built on cash flow, not vanity ROAS

Who it's for

  • Shopify brand $50k+/mo revenue
  • Founder who wants to see the real P&L
  • Ready to make decisions on actual profit, not ROAS
Proof
Sunward Bound
Case study · Shopify · DTC

Sunward Bound

+51%
Revenue
+33%
Contribution

First 90 days. Women's surf accessories brand across AU, US, CA, UK and EU. Profitable scale with margin-led bidding.

Read the study →
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The on-ramp

Send me your account.

I'll record a Loom walking through exactly what I'd fix first. Straight analysis, no sales pitch.

Limited to 3 new brand partnerships per quarter.

Usually back within a couple of days.